A few days after Katrina Kaif invested in the e-commerce platform Nyika, actress Alia Bhatt has invested in the company. The undisclosed amount was created through secondary transactions. Katrina Kaif launched India’s first celebrity makeup brand K-Beauty last year in partnership with Nyaka.
The investment by Alia Bhatt was confirmed by Falguni Nair, founder and CEO of Nyaka. She said that Alia wanted to invest in Nykaa for three reasons – for her Indian roots, female founder and that Nykaa is proof that the best in India can take the best in the world.
Nykaa, which was founded in 2012, offers a curated range of beauty products for women. It has recently launched Nykaa Man-grooming and wellness products for men. Nykaa claims to handle more than 1.5 million orders a month and has more than 1500 brands on its platform, with over 1.3 lakh products available on their websites, apps and stores.
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