The Sundance Film Festival 2021 already has record-breaking acquisitions. Apple has acquired CODA For $ 25 million on this year’s festival.
According to Entertainment Weekly, “Apple has reported $ 25 million to gain the sensation of the festival’s opening day CODA, Marking the most expensive acquisition in Sundance history. “
Siân Heder spoke to Deadline about bidding and demanding his film. He said, “I am very much in love with the response to the film and I am very excited to have a fellow at Apple who loves the film and gets to know it deeply, the spirit it was created for and This film is committed to reach the widest possible audience in a thoughtful and meaningful way. CODA The team is very grateful to Sundance for being a part of the film’s journey. “
He said, “I hope this film and Apple’s powerful support will knock down some doors that stand in the way of inclusion and representation and pave a way for more stories that await the center characters of the deaf and disabled community.” The world has waited too long. Let these stories be told. Now is the time. No more excuses. “
CODA stars Emilia Jones and Oscar winner Marly Matlin. According to Deadline, “Writer-director Cioji Haider’s upcoming drama is about a high school senior who is the only hearer of his deaf family and torn between putting that unit together or dreaming of his own . “
The previous record was with Andy Samberg’s film Palm Springs As Neon and Hulu paid $ 22 million to acquire the film.
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