Salman Khan has taken an unexpected step and can actually launch a new business model in Bollywood as his next film, Radhey: Your most wanted brother Will release this Eid. However, with its studio partner, Superstar, Zee has decided to choose a hybrid release model, meaning the film will be released on the same day, both in theaters and the digital world, a strategy similar to Hollywood Studios. It sees many Bollywood producers opting for the same strategy in the coming days, with a continuous spike in Kovid affairs.
“Salman Khan and Zee Studios want to bring some positivity in this dull era and want the audience to enjoy Time At their ease. Those who want to go to the cinema hall can see it in theaters, those who do not want to go to the cinema hall can enjoy the movie on the small screen comfortably. A source said that it is a confirmation of Eid’s inauguration on 13 May Bollywood Hungama.
The digital release will not be available for free. “Producers have taken the pay-per-view route, meaning viewers will have to pay a certain amount to watch Time At their house. It will not be part of their membership for OTT platforms. It will be released on Zee Pelex, ”the source further shared.
After the news is out Bollywood Hungama, Zee Studios has confirmed the hybrid release. Taking this fact into account, ZEE Studios has come up with a multi-tiered strategy for the release of the film. Radhey: Your most wanted brother It will now be released in cinemas around the world; Adherence to government-issued COVID protocols; And ZEE’s copy view service on ZEE5 with ZEEPlex, which rests on India’s flagship OTT platform ZEE5 and also on all major DTH operators such as DTH, D2H, Tata Sky and Airtel Digital TV; Giving viewers many options to watch the film according to their comfort and convenience.
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