Salman Khan’s films are purely entertainment which attracts viewers from the demographics, which in turn ensures that these films are the most watched in recent times. However, the constantly evolving COVID status in the country may allow only limited theatrical presence, leading to the death of many Salman Khan fans. Taking this fact into account, ZEE Studios has come up with a multi-tiered strategy for the release of the film. Radhey: Your most wanted brother It will now be released in cinemas around the world; Adherence to government-issued COVID protocols; And ZEE’s copy view service on ZEE5 with ZEEPlex, which rests on India’s flagship OTT platform ZEE5 and also on all major DTH operators such as DTH, D2H, Tata Sky and Airtel Digital TV; Giving viewers many options to watch the film according to their comfort and convenience.
ZEE Studios is proud to be the first studio in India to adopt multi-format releases worldwide. To this, Shariq Patel, CBO, Zee Studios said, “The ongoing epidemic forced us to innovate, and we are proud to be the first to adopt this new delivery strategy. While we all love to catch the latest films in the nearest theaters, we realized that we are having a disservice with Salman’s fans across the country if we are not able to release theatrically in all Indian states . We felt the need for cinemas as well as a pay-per-view solution, which provides the convenience and convenience of watching movies to consumers. Now there cannot be a better film than Radhey that has been waiting for the audience to be out and entertained for more than a year. Radhey continues to have a deep connection with our network with Salman Khan and we intend to release the film in more than 40 countries, including theatrical releases in major foreign markets. “
A spokesperson for Salman Khan Films said, “It is essential that we all come together and think about the solution of cinema for the industry during the current pandemic situation. As per the rules and protocols set by the government, we will be in theaters We can support the theater owners by releasing the film. But, given the guidelines and safeguards, we also need to develop ways to ensure that the film reaches all of our audiences. We will be able to provide the audience during these times. Do not want to be denied the option of entertainment in the comfort of their homes. ”This news will come as a much-needed breath for viewers in these gloomy times.
Manish Kalra, Chief Business Officer, ZEE5 India said, “We are thrilled to bring Radhey: Your Most Wanted Brother to ZEE5, India’s multilingual online storyteller for millions of entertainment seekers. We feel very proud to give this film scale that it is eligible to deliver to every and every screen present in the country through ZEE5. Our effort has always been to bring a new approach to storytelling and democratic use for the audience to choose from to access ZEE5’s extensive library. We are very excited to partner with Salman Khan and make Radhe: Your Most Wanted Bhai the biggest blockbuster of the year. “
Along with Salman Khan, the film also stars Disha Patani, Randeep Hooda and Jackie Shroff in lead roles. The film is presented by Salman Khan, produced in association with ZEE Studios, produced by Salma Khan, Sohail Khan and Reel Life Productions Private Limited. The film was released on 13 May 2021 on the occasion of Eid.
The film will be a theatrical release and will be available in cinemas in all Indian states where cinemas are operating as per COV protocol. A wide-ranging international theatrical release is also being planned, targeting 40 countries in all international regions, including the Middle East, North America, Australia, New Zealand, Singapore, Europe. It will be the first Bollywood film to be released theatrically in the UK since the lockdown last year.
Also read: BREAKING: Salman Khan gave the hybrid release film for Radhe this Eid to be released on May 13
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