Grammy-nominated group BTS and Universal Music Group (UMG) parent company Big Hit Entertainment (Big Hit) today announced an expanded strategic partnership that allows the two companies to create an opportunity to expand opportunities for artists through innovation and technology. Will work together, expanding the worldwide reach of K-pop music and culture.
UMG artists will explore enhanced ‘Direct to Fan’ communication through Big Hits Weavers, a dynamic community-based platform that allows loyal artist fans to buy and share new content, share and interact, watch and listen Allows Ungg is already being used by UMG artists Gracie Abrams, New Hope Club and Alexander 23 among the next wave of talents joining VVOr in the coming months.
This comes after last week’s announcement that UMG became an equity investor in KBG’s VenewLive premium live streaming platform with UMG Big Hit, YG Entertainment and Kissway.
Making a joint announcement today through KBYK’s VenewLive platform, the two companies announced the exciting details of assembling and projecting a new global K-pop boy group together in the US for the first time.
The new artist will be released under a new JV label to be made between Project Big Hit, the global powerhouse team behind the unprecedented worldwide success of Grammy-nominated group BTS, a landmark label in partnership with UMG’s Geffen Records , Which has helped in shaping the global. Youth and music culture over the last 40 years through iconic artists including Nirvana, Guns N’Roses, Elton John and Avicii, along with global pop artist Olivia Rodrigo for the 2021 success, to name a few.
The newly formed label will operate from Los Angeles and will successfully launch the project in association with teams from Big Hit America, Geffen Records and UMG.
Members of this new boy group will be selected through a global audition program, which is on track to begin airing in 2022 and will be launched in conjunction with a major US media partner. Debuting Global Act will operate based on the K-pop system – a complete production that combines music, performance, fashion, music videos and communication with fans.
Big Hit will use its global expertise, lead the discovery, training and development of new artists, fan content production processes, and management of fan communications through the Weavers platform. In addition to working closely with an American media partner to produce the audition program, the team at Geffen Records will leverage its extensive industry network and partners to oversee music production, marketing and global distribution functions.
Announcing the announcement, Bang Si-hyuk, president and CEO of Big Hit Entertainment, said, “Our two companies truly share values and vision, in which we both pursue continuous innovations, and provide our fans with real music and content Committed to provide. The highest and uncompromising level of quality. “
He added, “In that sense, I believe UMG and Big Hit will create a synergy that will rewrite global music history.”
Global Business, CEO of Big Hit Entertainment, Lenzo Yun said, “We will strive to secure competitive platform leadership and develop a top group of artists through close partnerships between our two companies, enabling K-Pop to all It will help to cross borders and languages. “
He added, “This project is particularly important because it will set the ‘success formula’ of Big Hit at the heart of the US, global music market over the last 16 years.”
Sir Lucian Grinz, Chairman and CEO of Universal Music Group, said, “With its new approach and new technology for developing artists, Big Hit has become one of the most dynamic companies in music entertainment. When we start a new joint venture between our companies we are thrilled to work together which will give more momentum to K-pop as a global cultural phenomenon. “
John Genick, President and CEO, Interscope Geffen A&M said, “We are all incredibly excited about this joint venture project between Geffen Records and Big Hit. This partnership provides an incredible opportunity for both of us to work together to help shape the future of music globally for the benefit of artists and fans. “
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