Akshay Kumar became one of the first A-list actors; Whose film opted for direct-to-digital release as his upcoming horror comedy, Laxmii This Diwali is confirmed to premiere on Disney + Hotstar. Ever since the trailer was unveiled on 9 October, the exhibition area has remained hopeful and has been making some noise on social media, requesting Akshay Kumar, and the producers Laxmii To release the film in theaters. While national multiplex chains have made clear their stance of not releasing any films to be released on OTT platforms, smaller exhibitors and single-screen owners, who make up the majority in terms of screen count, are required to screen the film. More and more are open, as they are confident that Akshay Kumar will meet the audience back in the cinema hall.
Bollywood Hungama A dramatic release exclusively for that revealed Laxmii Not possible in India, and even though the exhibition area is open for screening of the film, the producers will also not be open for talks. “There are speculations that multiplex refuses to screen Laxmii, But the fact is that the producers of Laxmii Never intended to release the film simultaneously in the cinema hall. They have been firm on the stand of bringing the film only to the OTT platform in India, and at this time, the stance will not change at all, so there will be no dialogue from their end to discuss the terms and condition. A highly placed source named us Told on condition of anonymity.
Interestingly, the exhibitors claim they were made for screening in May by Fox Star Studios to sign the contract Laxmi bomb (Title back then) on the big screen on Eid, as the film was clashing with Salman Khan Time. “Yes, it was a contract to try to secure more screens Time Eid the two films together on Eid and it is an industry practice. However, no one was aware of the epidemic. Things have changed and the contract is now canceled due to the unprecedented scenario. It was a contract specifically for Eid, with the date going by, the contract was canceled and voided, ”the source told us.
Opening up about the reason for the non-theatrical release, the source finally concluded, “Although it’s all under the same umbrella, the film was under the banner of Fox Star Studios, which is now a redundant entity.” He had signed Hotstar for a digital release, and the contract explicitly mentioned that the film could not release in cinema halls in countries where Hotstar has a strong presence. With India being a major market for them, with a solid customer base, they are bound to abide by the terms of the contract at this time. Hotstar or Disney + Hotstar does not have a strong presence in the overseas belt where the film is being released theatrically. There will be a theatrical release until and unless they modify or cancel the contract. “
With just over a week left for a release, we will request the exhibitors not to look forward to a theater release Laxmii This diwali
More pages: Laxmi Box Office Collection
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