Bangalore-based edtech innovator, Teachmint, announced actor Rajkumar Rao as a nationwide celebrity endorser to commemorate the millions of teachers who are now teaching online in India. As the face of Teachmint, Rajkumar leads the brand’s latest #TeachmintPeTeachingAasanHai campaign and plays Alok sir, a science tutor who has just started teaching online through Teachmint.
Teachmint has launched a nationwide cross-platform campaign, the focus of which is an advertising film featuring Rao. The series of advertising films targeted at teachers aims to highlight the ease of being digital for teaching through the Teachmint app. The tagline for the campaign is, ‘Chahe Jaayin Jhuroorat Ho, Teachmint Pe … Teaching!’. The brand inspires itself to establish a new category in EdTech where any teacher can set up their online class and go live within minutes. From signing up on the platform to daily, Teachmant is completely free for teachers.
Commenting on the same, National Film Award winner, Rajkumar Rao said, “Education is one of the most important aspects of any nation-building. The problems faced in digitally connecting teachers and their students in the last one year have been highlighted. I love the efforts made by Team Teachmint to create a very simple and localized solution for teachers in India.
My teachers have played a particularly important role in shaping my life and I am glad that I can now help all teachers through Teachmint. I am excited to start this campaign with Teachmint and hope to reach the maximum number of teachers, so that they can also make incredible use of online learning. “
Teachmint co-founder and COO Divyanshu Bordia said, “We are on a mission to enable teachers in India with technology and to make quality education accessible to students across the country. We believe that teachers are at the center of a great education experience, and it is this that will truly unleash the power of edtech. Through the #TeachmintPeTeachingAasanHai campaign and a partnership with Rajkumar Rao, we look forward to reaching millions of committed teachers who need technology solutions. “
The campaign #TeachmintPeTeachingAasanHai describes how the right platform for teaching can empower teachers to reach students beyond geographical boundaries and increase efficiency by automating activities such as attendance, test grading, fee collection, and more. This campaign further explains how teachers with different technology understanding. Also miscellaneous use cases like school and college tuition, test prep coaching center, govt. Exam class etc. are using the facilities offered by Teachmint.
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