The Indian Institute of Human Brands (IIHB) has released its TIARA research report on celebrities as human brands.
The report was released by the coach of the Indian cricket team, Ravi Shastri and Dr Sandeep Goyal, IIHB’s chief mentor.
Short for Trust, Identify, Attractive, Respect and Attraction, TIARA is a study that uses research data on 64 active attributes related to image, personality and human factors.
As many as 180 celebrities, 69 from Bollywood, 67 from television and 37 from sports were analyzed for the report. More than 100 data points were used in the analysis.
60,000 respondents from all over India gave their opinion on 180 celebrities
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