The giants, who were eagerly waiting for their chance in theaters, decided to shift allegiance one by one to the digital platform. The latest director on that front is Ranjit Tiwari’s period thriller Bell bottom Akshay Kumar in the lead role. Producers Nikkil Advani and Pooja Entertainment had categorically denied any plans to opt for the digital option. And the film was set for a theatrical release.
But now, seeing the way Kovid’s crisis is growing, Bell bottom The film is finding it impossible to keep its May 28 release date in theaters. The film is now being sold to Disney + Hotstar for an early digital premiere. Confirming this development, producer Nikkil Advani says, “I believe it is being considered. But the final monetization lies with Pooja Entertainment. “
Interestingly, this is Disney-Hotstar’s second premium acquisition featuring Akshay Kumar. Lakshmi Which was acquired at an astronomical sum, had a disastrous premiere on Disney + Hotstar in November 2020.
More pages: Belbottom Box Office Collection
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