After the popular jewelry brand, streaming platform Eros Now is maliciously trolling for their Navratri ad campaign. Some netizens called out the brand for the ‘vulgur’ posts on social media. One of the ads featuring Katrina Kaif was captioned, “Would you like to put the ratri in my Navratri?” Another had the photo of Ranveer Singh and read, “Let’s get some majama in my pajamas.”
#BoycottErosNow was popular on Twitter all day Thursday, and many expressed their views on the same. Here’s how netizens responded to Eros Now’s Navratri ad campaign:
Dear @ErosNowWhy did you put up these double meaning vulgar banners for the auspicious holidays?
– Dr Gaurav Garg (@ DrGauravGarg4)
October 22, 2020
Actress Payal Rohatgi also expressed her disappointment about the same:
– Payal Rohatgi (@Payal__Rohatgi)
October 22, 2020
Producer Ashoke Pandit tweeted from his verified account, “@ErosNow should take strict legal action and punish the people in their company responsible for the abuse of #HinduReligion for being #Enemieswithin who could destroy the company that contributed a lot to the entertainment industry. “
Kangana Ranaut tagged the streaming platform and also tweeted from her verified account, “We must preserve cinema as a community viewing experience, it is more difficult to captivate much of the audience than sexualize content for personal viewing, the digitization of art is facing this great crisis, all streaming platforms are nothing but a porn hub. SHAME. “
In two separate tweets, the actress shared that watching movies should be done with family and friends. She wrote, “And it’s no fault of streaming platforms when you wear headphones and watch content in your personal space. All you need is instant gratification. It’s important to watch movies with the whole family, kids, neighbors. , in fact, it must be a community experience.watching increases our awareness when we know that someone is watching what we watch we want to be who we want them to think we are, we make conscious choices, censorship of what we feed our brains n emotions is very important and censor can be our own conscience too. “
On Thursday morning, however, Eros Now apologized for its ad campaign in Navratri. “We at Eros love and respect our cultures equally. It is not, and never has been, our intention to hurt someone’s emotions. We have deleted the messages in question and apologize for insulting someone’s feelings,” they said. tweet.
We weren’t too pleased with the ads either. What do you say?
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