Get ready to see #FilterFree Parineeti Chopra on digital screen as a science-based skincare brand, The Verma Company introduces the leading lady as the brand’s official face in India. The Derma Company has a philosophy of living life without filters and believes in treating skin concerns from within to reveal the true-beautiful-selves. Parineeti Chopra joins hands with the brand to promote the message to the youth and encourages them to embrace their #FilterFree skin. With this philosophy, the brand launched its first digital film featuring Parineeti, which has gone live today.
Known for her genuine, brave, natural and authentic approach to beauty, Parineeti exemplifies Darma Company’s philosophy of inspiring, empowering and providing joy to women by celebrating natural beauty through great skin.
“When I came to know about the Darma Company concept, I liked the idea of how they are dealing with skin concerns and nurturing someone’s # skin. I am glad that I was able to partner with the brand in this journey so that people feel more comfortable and confident in their skin. ”Says Parineeti.
“Parineeti has always been seen to be a differentiator. She is dynamic, young, strong-minded and truthful, making her #FilterFree her own brand ideology. She is the perfect expression of someone who is constantly evolving with her skincare needs. We are confident that she will be able to advocate the brand philosophy of hiding the skin concerns behind makeup and urging people to fix them within themselves. We are happy to have him as a part of our growing family and are confident that he will inspire millennial consumers to visit #FilterFree with The Verma Company. Ghazal Alagh, Co-founder and CIO, Honsa Consumer Pvt. Limited
Also read: Amul’s tribute to Parineeti Chopra for Saina
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