India’s leading online beauty destination Purplle.com has signed Sara Ali Khan as its brand ambassador. Purplle reflects Royalty in Beauty, with products made from imported materials, yet affordable and accessible to every woman. With a mission to democratize beauty, Purplle and Sara have come together to empower women to look beautiful.
The brand’s newly launched campaign featuring Sarah Ali Khan is based on the same core principle of #GoPurplle ‘Beauty for All’. It exposes its authentic product with exotic ingredients ranging from 6000 makeup products to its 5000 natural product offerings; All under Rs. 400. Sara shares her 2-day-without-questions-return policy and shares free delivery for someone’s first order on Purplle. She also describes how the brand rolls out 300 new beauty products every month.
Being her first brand ambassador, actress Sara Ali Khan shared, “Purplle stands for beauty that is inclusive and accessible to all. It enables women to fulfill their aspirations and even imagine big dreams, as they see and feel their grand appearance. I am very excited to start this journey with Purple. It is a privilege for me to be the first face; Proud to go Purple! “
Manish Taneja, co-founder and CEO of Purplle.com, said on the announcement, “We are very happy to have Sara as the face of Purplle. She emulates the confidence and determination of a strong new-age woman. She is expressive, authentic, and extremely comfortable in her skin, making her a powerful role model for young girls. Sara will give her voice to inspire consumers to adopt her unique journey; Reach the comforts of every home to create beauty. This association is a step towards further strengthening the relationship with our consumers. We look forward to an exciting partnership together. “
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