Last year, when the coronavirus epidemic started spreading its wings across the country, a large number of Bollywood films decided to skip theatrical release. Asked to close theaters, many producers did not consider it possible to hold off the release of the film. Therefore, they decided not to add to the rising costs and took refuge in OTT. But as time went on, matters began to decrease and theaters started opening up and good busyness was also recorded. As a result, many filmmakers got the confidence to opt for a theatrical release first. Sadly, a handful of films came out in theaters and then once again the cases started escalating. Theaters once again dropped shutters. And once again, producers are tempted to get into the OTT bandwagon.
A week ago, the producers of Radhe – Your Most Wanted Brother Surprised by one and all, he decided to release Salman Khan-starrer Eid on theaters as well as on the pay-per-view platform, Zyplex. And now, the business is now that the upcoming Big G, Bell bottom, Starring Akshay Kumar, will premiere on digital. A source told Bollywood Hungama,Bell bottom Will premiere on Disney + Hotstar. The manufacturers have agreed to the financial being offered. They feel that this is a practical decision as theaters will not open anytime soon. The makers and the Hotstar team are now deciding when to release the film. “
Bollywood Hungama Was the first to report in January 2021 Bell bottom The producers are in talks with Amazon Prime for a direct-to-digital release. Sources say, “The producers were then directly engaging with the idea of going to OTT, and also wanted to assess the film’s market value. But cinemas were allowed 100% possession in February and more and more producers announced release dates for their films, Bell bottom The makers decided to follow suit. “If the second wave had not caused havoc, it would have been released in theaters on May 28, that is, two weeks later.” Radhe – Your Most Wanted Brother.
The source further adds, “Amazon Prime was still interested in purchasing the film. But it is being said that Disney + Hotstar had a better offer and thus won the coveted deal. “
Bell bottom This will be the second consecutive film after Akshay Kumar Lakshmi (2020), which will premiere on an OTT platform. Incidentally, Lakshmi It also premiered on Disney + Hotstar. A business expert says, “It’s possible that Disney + Hotstar paid a bomb Bell bottom. Akshay Kumar is a crowd puller and Bell bottom A thriller looks like a thriller. There is sure to be a lot of craze on its release. “
Bell bottom It also stars Vani Kapoor, Lara Dutta, Huma S. Qureshi and Adil Hussain. Directed by Ranjit M Tiwari, it was one of the first Bollywood films to be shot amidst coronovirus epidemics.
More pages: Belbottom Box Office Collection
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