Bollywood Hungama The first to tell that Salman Khan had sold his upcoming action thriller Radhe – Your Most Wanted Brother, Zee Studios for Rs. 230 crores, which included the film’s theatrical (India + expatriate), satellite, digital and music rights. The news spread like wildfire, leaving everyone wondering why Salman Khan sold the film to Zee Studios, noting that he first contracted for theatrical rights with Yash Raj Films, Amazon for digital rights Prime, T-series for music rights and Zee for satellite rights. The Bollywood ruckus here is exclusive.
“YRF entered into an agreement with Salman Khan Films (SKF) to distribute the film globally, which meant that SKF’s income would vary according to the business that the film would theatrically do. is. There is always an element of uncertainty in such deals, especially in times of the Kovid-19 epidemic, as one cannot be sure of the footfall and thus return from the cinema hall. On the other hand, he signed a digital deal with Amazon, which had exclusive streaming rights to the film, 8 weeks after its theatrical release. The satellite rights were with Zee, which could premiere it on its channel 8 weeks after the OTT premiere, and the music rights were with the T-series, ”a source told Bollywood Hungama, stating that the rights were shared by several players. Were sold to, and Salman was of the opinion that having it all under the same umbrella would make things a little simpler and convenient as he could make business decisions without involving multiple parties.
“It is always better that all rights are sold to the same studio as it makes the recovery model easier. Salman and Aditya Chopra spoke on this and decided to cooperate mutually Tiger 3 From March. Adi, understands business better than anyone else in the industry and has shaken her head. While Salman received an upfront amount of Rs 230 crore, which earned him Rs. Made a profit of 100 crore rupees, the studio now has all the rights, opening various modes of revenue – from advertisers’ satellite revenue, OTT revenue from Zee 5, monetization of advertising revenue from YouTube and other music apps. In the case, the Kovid-19 scenario on the ground gets worse; Zee can always go back and choose a hybrid release model for it Time – By bringing it to the OTT platform within 2 to 3 weeks after its theatrical release.
With streaming platforms such as Amazon, this model will never be possible. Basically, the rights of Time – Your most wanted brother The same umbrella has opened up different revenue avenues for Zee as well as Salman Khan, ”the business source explained. The only rights pending were music, with the sale of theatrical, OTT and satellite rights. Salman Khan finally spoke to Bhushan Kumar and decided differently on the music front as well. Radhe – Your Most Wanted Brother An Eid 2021 in the cinema hall is set for release.
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