Vidyut Jammwal joins forces with Discovery to promote tiger conservation movement

Actor Vidyut Jammwal joined the new edition of the World Wide Fund for Nature India (WWF India) initiative Project CAT: Conserving Acres for Tigers’. The project aims to raise awareness of the cause of saving the wild tiger population. In the campaign video, the 39-year-old actor is encouraging people to be a part of this initiative by helping the near-extinct species by donating to the habitat conservation charity at He made the campaign video special by performing Kalaripayattu movements inspired by the movements of tigers to ensure the message of their conservation hit homes.

“Tigers teach us so many attributes that apply to shaping our personality, and I often take inspiration from their dexterity and fierceness in various aspects of my life. of the beast by Kalaripayattu, “Jammwal said.” Saving the tiger population is certainly the need of the hour – its survival and presence play a vital role in its maintenance, balance and well-being of the ecosystem. It is our duty to conserve their habitat and help increase the numbers of wild tigers. in every possible way. I am honored to have been associated with Animal Planet to promote such an important cause, ”he added.

As Jammawal joins the noble cause, Discovery’s Megha Tata hopes it will encourage others to contribute to the cause.

“We remain committed to spreading awareness and conserving wildlife. Project CAT is our commitment to the global goal of doubling the number of tigers in the wild by 2022. We are confident that Vidyut Jammwal’s strong support for this noble initiative will help more people join us and encourage them to contribute to the cause, ”said Megha Tata, Managing Director – South Asia, Discovery.

Launched in 2016, Project CAT supports Discovery’s global efforts to double the wild tiger population by 2022, the next Year of the Tiger. By preserving nearly six million hectares of protected land, including India and Bhutan, this initiative, in partnership with WWF and others, aims to provide a healthy habitat for tigers. Discovery has further expanded the scope of Project CAT by expanding support for tiger conservation initiatives in the Sundarbans Forest in the coastal area of ​​the Bay of Bengal.

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