Only recently, Deepika Padukone was announced as the global brand ambassador for an apparel brand that she shot years ago. Recalling the good old days, Deepika Padukone and the makers of the advertising film have been accused of plagiarism. Sohoni Taraporewala, director of Yeh Ballet, was shocked to see the exact set and starring the advertisement Chhapaak Actress. In a screenshot that he shared, Rupin Suhak, the advertising production designer, admitted that he was asked to recreate the set from the 2019 Netflix film.
Sony Taraporewala took to her Instagram to share, “A few days ago @cindy_jourdain brought this @levis_in ad to my attention. I was surprised to see our Yeh Ballet Dance Studio in this advertisement, as it was built by Shailaja Sharma @shalzoid (our PD) from an abusive location and it was destroyed after our shoot. There is no such dance studio in Mumbai, which is why we have built it. Originally @nadiaeye (the director of this ad) looked at Yeh Ballet and tried to get our set to the very last detail (swipe for screenshot). Did Levi and the director ever think of doing this in the West without permission / acknowledgment, and discontinued it as their own creative work? This is not a tribute, it is intellectual theft! It is unfair to our amazing production designer @shalzoid to cut his work that way. “
Explaining this further, he said, “There is a need to revoke and abrogate the copycat culture in India. You would think that a foreign production company and director would know better. Are you so creatively bankrupt? what were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @ newland.tv PS According to Clickbat News headlines, it has nothing to do with Deepika Padukone or any of the cast.
Take a look at her post and the screenshots she shared.
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